• Data includes in-game brand exposure being picked up via National and Regional Sports Network visible assets, dependent on what feeds are available
• Count: The frequency or number of times a logo appears during broadcast
• Duration: The time a sponsor brand logo appears on-screen during a live game broadcast
• Equivalent Commercial Value: The dollar value a brand’s exposure is worth if equated to commercial spot rate
• Vision Score (Proprietary Formula): Weight based on Duration, Size, Clutter and Clarity of exposure.  Recommended for analysis to take Equivalent Commercial Value multiplied by Vision Score % to produce a discounted brand value accounting for quality of visibility across in-game exposure

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• Demographics (Gender, Age, Race, HHI, Marital Status, Children under 18 in HH)
• Preferred way to follow league
• Games watched (by percentage of season)
• Watching Sports – Preferred Medium
• Networks watched
• Streaming watched

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