Unlock the world’s most extensive library of on-demand, sports-specific insights—whenever you need them
Introducing Vision Insight’s Decoder™ — the sports world’s gateway to smarter, faster decisions
Lightning-fast, around the clock access to fan & consumer research. Designed for simplicity, Decoder™ is the most intuitive insights tool for the sports industry
About our data
Online survey with probability-based random sampling for reliable, representative results
A trusted source for data integrity
Vision Insights is a congregation of some of the most experienced measurement professionals in fan, sponsorship, media and live event research in the world. What this team brings is tested and bespoke solutions that have been created to fill the voids across fan research and logo detection/valuation. Our data science team goes to great lengths to ensure the data being collected is accurate and representative, removing common survey biases and bad-acting panelists with strategic precision.
Who it’s for
Vision Insights’ Decoder™ platform offers data tailored for sports industry executives across:
Decoder affords professionals within these disciplines access to over 750 million survey response data points, 4 million Linear TV placements and 17,000 audience segments.
Industry professionals
Decoder™ Platform provides rightsholders, sponsors and other interested organizations with robust fan consumer research and logo detection/valuation in linear broadcasts.
Students and universities
Using Decoder™ Platform to increase success for curriculum projects, theses and dissertations.
Governments and nonprofits
Governments and nonprofits can use Decoder™ Platform for diverse purposes, including informing policy, evaluating programs, improving operations, and advancing public understanding.
Use Cases
Our quick and flexible data slices are available to purchase on-demand. Common use cases of Decoder data include:
Our entire suite of variables and comprehensive solutions are also available via subscription. To learn more about full subscriptions, information related to product usage, brand image and sponsorship awareness, please visit our contact page and enter your contact details and a Vision Insights’ representative will follow-up with you directly.
Testimonials
From our partners and customers
Our experience with Vision Insights and Decoder has completely revolutionized the way we deliver fan insights data to our organization. Vision’ s user interface and API delivery has optimized our access to our fan base data while allowing us to integrate the data into our organization’s existing suite of reports to ensure easy access for all users. Additionally, Vision’s top notch client service team has been vital in supporting our sponsorship prospecting efforts and understanding our fan’s relationship with potential partners. Vision has been a first-class partner and any organization looking to enhance their existing data should strongly consider partnering with Vision.
Sam Hubble
Director of Strategy – Minnesota Timberwolves & Lynx
Our work with Vision Insights and Decoder has truly changed our league’s and clubs’ understanding of the USL fan base in ways we could not imagine before.
The reliability and depth of information we’re able to uncover about the fan’s journey, their reaction to sponsorship, game day behaviors and every other form of engagement has been game-changing. Any organization looking to enhance their data toolkits, while receiving world class client service and next-level insights should consider working with Vision.
President, Business Ventures – USL
Fan Insights – How it Works
Our on-demand data is very easy to use. It’s simple: build the audience you want to know something about and then choose what you want to know about them. Your cost will be calculated in a shopping cart for you based on the complexity of the audiences and data variables you’re requesting. Data is available in 22 countries and covers 80+ leagues.
There are five easy steps for you to gain fan insights. They are as follows: