Quick Reports Archives - On Demand | Sports-Specific Fan & Consumer Research

PGA Best Practices (Media Exposure)

Zaheer Benjamin — Mon, 03 Nov 2025 23:17:59 +0000

Linear TV media exposure performance and recommendations on how to best place your brands on assets. Includes differences between “good” and “great” placements, where to prioritize around the course, apparel optimization strategies, and top performing assets.

Data includes: A comparison of Vision scores on all assets

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NFL Best Practices (Media Exposure)

Zaheer Benjamin — Mon, 03 Nov 2025 23:14:16 +0000

Linear TV media exposure performance and recommendations on how to best place your brands on assets. Includes differences between “good” and “great” placements, where to prioritize around the field, opportunities for capitalizing on external value, structure signage and video board optimization strategies.

Data includes: A comparison of count, duration, equivalent commercial value, and vision value for the end zone and sideline. A ranking of top stadiums by duration for video board

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NBA Best Practices (Media Exposure)

Zaheer Benjamin — Mon, 03 Nov 2025 22:57:16 +0000

Linear TV media exposure performance and recommendations on how to best place your brands on assets. Includes differences between “good” and “great” placements and what to look for in a venue to maximize value. Also includes basket pad, courtside LED, and on-court branding optimization strategies.

Data includes ranking of top assets by duration received

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NHL Best Practices (Media Exposure)

Zaheer Benjamin — Wed, 01 Oct 2025 20:28:40 +0000

Linear TV media exposure performance and recommendations on how to best place your brands on assets. Includes differences between “good” and “great” placements, in-ice placements vs Digital and how to capitalize, Helmet vs Shoulder Patch Jersey Patch optimization strategy, and Dasherboard optimization strategy.

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MLB Best Practices (Media Exposure)

Zaheer Benjamin — Wed, 01 Oct 2025 20:22:46 +0000

Linear TV media exposure performance and recommendations on how to best place your brands on assets. Includes differences between “good” and “great” placements, duration on all outfield wall placements across the league, jersey sleeve optimization strategy, positioning yourself as a digital or physical asset on a pitching mound, interior structure signage and Videoboard optimization strategies.

Data includes heatmap of in-game brand exposure being picked up via National and Regional Sports Network visible assets, dependent on what feeds are available

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ATP Fan Psychographics (July 2025)

Zaheer Benjamin — Thu, 28 Aug 2025 22:08:26 +0000

ATP Fan (defined as 2-7 on a 7pt. Likert Fan Avidity Scale) data by:

Demographics (Gender, Age, Race, HHI, Marital Status, Children under 18 in HH)
Reason to follow favorite athlete
Impact of sport participation as a child on league interest
Preferred sports following
Psychographics
Interest in ATP Major Competitions (US Open, Wimbledon, French Open, Australian Open)

The post ATP Fan Psychographics (July 2025) appeared first on On Demand | Sports-Specific Fan & Consumer Research.

Los Angeles Lakers Fan Profile (July 2025)

Zaheer Benjamin — Thu, 28 Aug 2025 22:06:40 +0000

NBA Fan (defined as 2-7 on a 7pt. Likert Fan Avidity Scale) and Los Angeles Lakers Fan (by Top 3 Favorites) data by:

Demographics (Gender, Age, Race, HHI, Education)
Age Became a Fan of Favorite NBA Team
Reason to follow favorite team
Games watched (by percentage of season)
Games attended (by frequency of season)

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NBA 2024-2025 Jersey Patch Data

Zaheer Benjamin — Sun, 10 Aug 2025 21:01:04 +0000

Linear TV media exposure performance of jersey patch sponsors of the 2024-25 NBA season including Playoffs and Finals:

Data includes in-game brand exposure being picked up via National and Regional Sports Network visible assets, dependent on what feeds are available
Count: The frequency or number of times a logo appears during broadcast
Duration: The time a sponsor brand logo appears on-screen during a live game broadcast
Equivalent Commercial Value: The dollar value a brand’s exposure is worth if equated to commercial spot rate
Vision Score (Proprietary Formula): Weight based on Duration, Size, Clutter and Clarity of exposure. Recommended for analysis to take Equivalent Commercial Value multiplied by Vision Score % to produce a discounted brand value accounting for quality of visibility across in-game exposure

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NBA 2025 Finals – Top 15 In-venue Sponsors

Zaheer Benjamin — Sun, 10 Aug 2025 20:58:59 +0000

Linear TV media exposure performance of 2025 NBA Finals in-venue sponsors:

Data includes in-game brand exposure being picked up via National and Regional Sports Network visible assets, dependent on what feeds are available
Count: The frequency or number of times a logo appears during broadcast
Duration: The time a sponsor brand logo appears on-screen during a live game broadcast
Equivalent Commercial Value: The dollar value a brand’s exposure is worth if equated to commercial spot rate
Vision Score (Proprietary Formula): Weight based on Duration, Size, Clutter and Clarity of exposure. Recommended for analysis to take Equivalent Commercial Value multiplied by Vision Score % to produce a discounted brand value accounting for quality of visibility across in-game exposure

The post NBA 2025 Finals – Top 15 In-venue Sponsors appeared first on On Demand | Sports-Specific Fan & Consumer Research.

NFL 2024-2025 Stadium Naming Rights Data

Zaheer Benjamin — Sun, 10 Aug 2025 20:55:50 +0000

Linear TV media exposure performance of stadium naming rights sponsors of the 2024-25 NFL season including Playoffs and Stanley Cup by:

Data includes in-game brand exposure being picked up via National and Regional Sports Network visible assets, dependent on what feeds are available
Count: The frequency or number of times a logo appears during broadcast
Duration: The time a sponsor brand logo appears on-screen during a live game broadcast
Equivalent Commercial Value: The dollar value a brand’s exposure is worth if equated to commercial spot rate
Vision Score (Proprietary Formula): Weight based on Duration, Size, Clutter and Clarity of exposure. Recommended for analysis to take Equivalent Commercial Value multiplied by Vision Score % to produce a discounted brand value accounting for quality of visibility across in-game exposure

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