NHL Archives - On Demand | Sports-Specific Fan & Consumer Research

NHL Best Practices (Media Exposure)

Zaheer Benjamin — Wed, 01 Oct 2025 20:28:40 +0000

Linear TV media exposure performance and recommendations on how to best place your brands on assets. Includes differences between “good” and “great” placements, in-ice placements vs Digital and how to capitalize, Helmet vs Shoulder Patch Jersey Patch optimization strategy, and Dasherboard optimization strategy.

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NHL 2024-2025 Center Ice Data

Zaheer Benjamin — Sun, 10 Aug 2025 20:52:07 +0000

Linear TV media exposure performance of center ice sponsors of the 2024-25 NHL season including Playoffs and Stanley Cup:

Data includes in-game brand exposure being picked up via National and Regional Sports Network visible assets, dependent on what feeds are available
Count: The frequency or number of times a logo appears during broadcast
Duration: The time a sponsor brand logo appears on-screen during a live game broadcast
Equivalent Commercial Value: The dollar value a brand’s exposure is worth if equated to commercial spot rate
Vision Score (Proprietary Formula): Weight based on Duration, Size, Clutter and Clarity of exposure. Recommended for analysis to take Equivalent Commercial Value multiplied by Vision Score % to produce a discounted brand value accounting for quality of visibility across in-game exposure

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NHL 2025 Stanley Cup – Top 15 In-venue Sponsors

Zaheer Benjamin — Sun, 10 Aug 2025 20:40:29 +0000

Linear TV media exposure performance of 2025 NHL Stanley Cup in-venue sponsors:

Data includes in-game brand exposure being picked up via National and Regional Sports Network visible assets, dependent on what feeds are available
Count: The frequency or number of times a logo appears during broadcast
Duration: The time a sponsor brand logo appears on-screen during a live game broadcast
Equivalent Commercial Value: The dollar value a brand’s exposure is worth if equated to commercial spot rate
Vision Score (Proprietary Formula): Weight based on Duration, Size, Clutter and Clarity of exposure. Recommended for analysis to take Equivalent Commercial Value multiplied by Vision Score % to produce a discounted brand value accounting for quality of visibility across in-game exposure

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