NBA Archives - On Demand | Sports-Specific Fan & Consumer Research

NBA Best Practices (Media Exposure)

Zaheer Benjamin — Mon, 03 Nov 2025 22:57:16 +0000

Linear TV media exposure performance and recommendations on how to best place your brands on assets. Includes differences between “good” and “great” placements and what to look for in a venue to maximize value. Also includes basket pad, courtside LED, and on-court branding optimization strategies.

Data includes ranking of top assets by duration received

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Los Angeles Lakers Fan Profile (July 2025)

Zaheer Benjamin — Thu, 28 Aug 2025 22:06:40 +0000

NBA Fan (defined as 2-7 on a 7pt. Likert Fan Avidity Scale) and Los Angeles Lakers Fan (by Top 3 Favorites) data by:

Demographics (Gender, Age, Race, HHI, Education)
Age Became a Fan of Favorite NBA Team
Reason to follow favorite team
Games watched (by percentage of season)
Games attended (by frequency of season)

The post Los Angeles Lakers Fan Profile (July 2025) appeared first on On Demand | Sports-Specific Fan & Consumer Research.

NBA 2024-2025 Jersey Patch Data

Zaheer Benjamin — Sun, 10 Aug 2025 21:01:04 +0000

Linear TV media exposure performance of jersey patch sponsors of the 2024-25 NBA season including Playoffs and Finals:

Data includes in-game brand exposure being picked up via National and Regional Sports Network visible assets, dependent on what feeds are available
Count: The frequency or number of times a logo appears during broadcast
Duration: The time a sponsor brand logo appears on-screen during a live game broadcast
Equivalent Commercial Value: The dollar value a brand’s exposure is worth if equated to commercial spot rate
Vision Score (Proprietary Formula): Weight based on Duration, Size, Clutter and Clarity of exposure. Recommended for analysis to take Equivalent Commercial Value multiplied by Vision Score % to produce a discounted brand value accounting for quality of visibility across in-game exposure

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NBA 2025 Finals – Top 15 In-venue Sponsors

Zaheer Benjamin — Sun, 10 Aug 2025 20:58:59 +0000

Linear TV media exposure performance of 2025 NBA Finals in-venue sponsors:

Data includes in-game brand exposure being picked up via National and Regional Sports Network visible assets, dependent on what feeds are available
Count: The frequency or number of times a logo appears during broadcast
Duration: The time a sponsor brand logo appears on-screen during a live game broadcast
Equivalent Commercial Value: The dollar value a brand’s exposure is worth if equated to commercial spot rate
Vision Score (Proprietary Formula): Weight based on Duration, Size, Clutter and Clarity of exposure. Recommended for analysis to take Equivalent Commercial Value multiplied by Vision Score % to produce a discounted brand value accounting for quality of visibility across in-game exposure

The post NBA 2025 Finals – Top 15 In-venue Sponsors appeared first on On Demand | Sports-Specific Fan & Consumer Research.