ATP Fan (defined as 2-7 on a 7pt. Likert Fan Avidity Scale) data by:

• Demographics (Gender, Age, Race, HHI, Marital Status, Children under 18 in HH)
• Reason to follow favorite athlete
• Impact of sport participation as a child on league interest
• Preferred sports following
• Psychographics
• Interest in ATP Major Competitions (US Open, Wimbledon, French Open, Australian Open)