Formula 1 Fan (defined as 2-7 on a 7pt. Likert Fan Avidity Scale) data by:

• Demographics (Gender, Age, Education, HHI, Marital Status, Children under 18 in HH)
• Age Became a Fan of Formula 1
• Reason to follow favorite team
• Interest in attending if race if held in fan’s country
• Preferred way to follow leagues