IPL Avid Fan (defined as 6-7 on a 7pt. Likert Fan Avidity Scale) data by:

• Demographics (Gender, Age, Education, HHI, Marital Status, Children under 18 in HH)
• Age Became a Fan of IPL
• Impact of sport participation as a child on league interest
• Reason to follow favorite team
• Psychographics
• Interest in IPL Major Competitions (ICC T20 Men’s World Cup, ICC T20 Women’s World Cup)