Linear TV media exposure performance and recommendations on how to best place your brands on assets. Includes differences between “good” and “great” placements, in-ice placements vs Digital and how to capitalize, Helmet vs Shoulder Patch Jersey Patch optimization strategy, and Dasherboard optimization strategy.
NHL Best Practices (Media Exposure)
$750.00
Methodology
Fan Insights
- 22 Countries
- Online survey with probability-based random sampling for reliable, representative results
- Over 13,000+ surveys fielded monthly across US, Canada and Mexico
- Surveys fielded in 19 additional countries bi-annually in March and September
- Larger and more statistically robust sample sizes compared to industry competitors
Media
- We analyze both home and away feeds—unlike others who assume symmetry and double home feed data. Our approach delivers a more accurate measure of true brand exposure and value across game broadcasts
- Syndicating analysis across 7 pro sports league broadcasts within the North American sports landscape (US Only Broadcast Data)
- Vision technology far exceeds other solutions, delivering results faster thanks to an adaptive learning engine that removes dependency on slower human-based intervention
- Full-frame rate video analysis providing a 2,900% increase in logo/image detail compared to other competitive services (30 frames per second)
- Spot-rate based media valuation methodology based on actual ad spend to reflect fair market value of exposure and the inherent premium within sports-based programming
- Proprietary weighting formula per individual exposure enables a more accurate representation of brand value and visibility (accounts for size, duration, brand clutter and clarity)
- A quality of visibility index that allows informed decisions on logo positioning and design
