By Vision Insights

NFL Best Practices (Media Exposure)

$750.00
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Linear TV media exposure performance and recommendations on how to best place your brands on assets. Includes differences between “good” and “great” placements, where to prioritize around the field, opportunities for capitalizing on external value, structure signage and video board optimization strategies.

  • Data includes: A comparison of count, duration, equivalent commercial value, and vision value for the end zone and sideline. A ranking of top stadiums by duration for video board
Geography

League

Time Period

2024 NFL Season including Playoffs
NFL Best Practices (Media Exposure) - Image 1

Methodology

Fan Insights

  • 22 Countries
  • Online survey with probability-based random sampling for reliable, representative results
  • Over 13,000+ surveys fielded monthly across US, Canada and Mexico
  • Surveys fielded in 19 additional countries bi-annually in March and September
  • Larger and more statistically robust sample sizes compared to industry competitors

Media

  • We analyze both home and away feeds—unlike others who assume symmetry and double home feed data. Our approach delivers a more accurate measure of true brand exposure and value across game broadcasts
  • Syndicating analysis across 7 pro sports league broadcasts within the North American sports landscape (US Only Broadcast Data)
  • Vision technology far exceeds other solutions, delivering results faster thanks to an adaptive learning engine that removes dependency on slower human-based intervention
  • Full-frame rate video analysis providing a 2,900% increase in logo/image detail compared to other competitive services (30 frames per second)
  • Spot-rate based media valuation methodology based on actual ad spend to reflect fair market value of exposure and the inherent premium within sports-based programming
  • Proprietary weighting formula per individual exposure enables a more accurate representation of brand value and visibility (accounts for size, duration, brand clutter and clarity)
  • A quality of visibility index that allows informed decisions on logo positioning and design

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