NBA 2025 Finals – Top 15 In-venue Sponsors

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• What’s Inside
• Additional information

Linear TV media exposure performance of 2025 NBA Finals in-venue sponsors:

• Data includes in-game brand exposure being picked up via National and Regional Sports Network visible assets, dependent on what feeds are available
• Count: The frequency or number of times a logo appears during broadcast
• Duration: The time a sponsor brand logo appears on-screen during a live game broadcast
• Equivalent Commercial Value: The dollar value a brand’s exposure is worth if equated to commercial spot rate
• Vision Score (Proprietary Formula): Weight based on Duration, Size, Clutter and Clarity of exposure.  Recommended for analysis to take Equivalent Commercial Value multiplied by Vision Score % to produce a discounted brand value accounting for quality of visibility across in-game exposure

Geography	United States
League	NBA

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Methodology

Fan Insights

• 22 Countries
• Online survey with probability-based random sampling for reliable, representative results
• Over 13,000+ surveys fielded monthly across US, Canada and Mexico
• Surveys fielded in 19 additional countries bi-annually in March and September
• Larger and more statistically robust sample sizes compared to industry competitors

Media

• We analyze both home and away feeds—unlike others who assume symmetry and double home feed data. Our approach delivers a more accurate measure of true brand exposure and value across game broadcasts
• Syndicating analysis across 7 pro sports league broadcasts within the North American sports landscape (US Only Broadcast Data)
• Vision technology far exceeds other solutions, delivering results faster thanks to an adaptive learning engine that removes dependency on slower human-based intervention
• Full-frame rate video analysis providing a 2,900% increase in logo/image detail compared to other competitive services (30 frames per second)
• Spot-rate based media valuation methodology based on actual ad spend to reflect fair market value of exposure and the inherent premium within sports-based programming
• Proprietary weighting formula per individual exposure enables a more accurate representation of brand value and visibility (accounts for size, duration, brand clutter and clarity)
• A quality of visibility index that allows informed decisions on logo positioning and design