MLB Best Practices (Media Exposure)

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• What’s Inside
• Additional information

Linear TV media exposure performance and recommendations on how to best place your brands on assets.  Includes differences between “good” and “great” placements, duration on all outfield wall placements across the league, jersey sleeve optimization strategy, positioning yourself as a digital or physical asset on a pitching mound, interior structure signage and Videoboard optimization strategies.

• Data includes heatmap of in-game brand exposure being picked up via National and Regional Sports Network visible assets, dependent on what feeds are available

Geography	United States
League	MLB

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Methodology

Fan Insights

• 22 Countries
• Online survey with probability-based random sampling for reliable, representative results
• Over 13,000+ surveys fielded monthly across US, Canada and Mexico
• Surveys fielded in 19 additional countries bi-annually in March and September
• Larger and more statistically robust sample sizes compared to industry competitors

Media

• We analyze both home and away feeds—unlike others who assume symmetry and double home feed data. Our approach delivers a more accurate measure of true brand exposure and value across game broadcasts
• Syndicating analysis across 7 pro sports league broadcasts within the North American sports landscape (US Only Broadcast Data)
• Vision technology far exceeds other solutions, delivering results faster thanks to an adaptive learning engine that removes dependency on slower human-based intervention
• Full-frame rate video analysis providing a 2,900% increase in logo/image detail compared to other competitive services (30 frames per second)
• Spot-rate based media valuation methodology based on actual ad spend to reflect fair market value of exposure and the inherent premium within sports-based programming
• Proprietary weighting formula per individual exposure enables a more accurate representation of brand value and visibility (accounts for size, duration, brand clutter and clarity)
• A quality of visibility index that allows informed decisions on logo positioning and design