NFL 2024-2025 Stadium Naming Rights Data

$200.00

Linear TV media exposure performance of stadium naming rights sponsors of the 2024-25 NFL season including Playoffs and Stanley Cup by:

Data includes in-game brand exposure being picked up via National and Regional Sports Network visible assets, dependent on what feeds are available
Count: The frequency or number of times a logo appears during broadcast
Duration: The time a sponsor brand logo appears on-screen during a live game broadcast
Equivalent Commercial Value: The dollar value a brand’s exposure is worth if equated to commercial spot rate
Vision Score (Proprietary Formula): Weight based on Duration, Size, Clutter and Clarity of exposure. Recommended for analysis to take Equivalent Commercial Value multiplied by Vision Score % to produce a discounted brand value accounting for quality of visibility across in-game exposure

Geography	United States
League	NFL

Methodology

Fan Insights

22 Countries
Online survey with probability-based random sampling for reliable, representative results
Over 13,000+ surveys fielded monthly across US, Canada and Mexico
Surveys fielded in 19 additional countries bi-annually in March and September
Larger and more statistically robust sample sizes compared to industry competitors

Media

We analyze both home and away feeds—unlike others who assume symmetry and double home feed data. Our approach delivers a more accurate measure of true brand exposure and value across game broadcasts
Syndicating analysis across 7 pro sports league broadcasts within the North American sports landscape (US Only Broadcast Data)
Vision technology far exceeds other solutions, delivering results faster thanks to an adaptive learning engine that removes dependency on slower human-based intervention
Full-frame rate video analysis providing a 2,900% increase in logo/image detail compared to other competitive services (30 frames per second)
Spot-rate based media valuation methodology based on actual ad spend to reflect fair market value of exposure and the inherent premium within sports-based programming
Proprietary weighting formula per individual exposure enables a more accurate representation of brand value and visibility (accounts for size, duration, brand clutter and clarity)
A quality of visibility index that allows informed decisions on logo positioning and design