IPL Avid Fan Profile and Psychographics

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• What’s Inside
• Additional information

IPL Avid Fan (defined as 6-7 on a 7pt. Likert Fan Avidity Scale) data by:

• Demographics (Gender, Age, Education, HHI, Marital Status, Children under 18 in HH)
• Age Became a Fan of IPL
• Impact of sport participation as a child on league interest
• Reason to follow favorite team
• Psychographics
• Interest in IPL Major Competitions (ICC T20 Men’s World Cup, ICC T20 Women’s World Cup)

Geography	India
League	IPL

• 

Methodology

Fan Insights

• 22 Countries
• Online survey with probability-based random sampling for reliable, representative results
• Over 13,000+ surveys fielded monthly across US, Canada and Mexico
• Surveys fielded in 19 additional countries bi-annually in March and September
• Larger and more statistically robust sample sizes compared to industry competitors

Media

• We analyze both home and away feeds—unlike others who assume symmetry and double home feed data. Our approach delivers a more accurate measure of true brand exposure and value across game broadcasts
• Syndicating analysis across 7 pro sports league broadcasts within the North American sports landscape (US Only Broadcast Data)
• Vision technology far exceeds other solutions, delivering results faster thanks to an adaptive learning engine that removes dependency on slower human-based intervention
• Full-frame rate video analysis providing a 2,900% increase in logo/image detail compared to other competitive services (30 frames per second)
• Spot-rate based media valuation methodology based on actual ad spend to reflect fair market value of exposure and the inherent premium within sports-based programming
• Proprietary weighting formula per individual exposure enables a more accurate representation of brand value and visibility (accounts for size, duration, brand clutter and clarity)
• A quality of visibility index that allows informed decisions on logo positioning and design