Formula 1 in China and Saudi Arabia

$350.00

Formula 1 Fan (defined as 2-7 on a 7pt. Likert Fan Avidity Scale) data by:

Demographics (Gender, Age, Education, HHI, Marital Status, Children under 18 in HH)
Age Became a Fan of Formula 1
Reason to follow favorite team
Interest in attending if race if held in fan’s country
Preferred way to follow leagues

Geography	China, Saudi Arabia
League	Formula 1

Methodology

Fan Insights

22 Countries
Online survey with probability-based random sampling for reliable, representative results
Over 13,000+ surveys fielded monthly across US, Canada and Mexico
Surveys fielded in 19 additional countries bi-annually in March and September
Larger and more statistically robust sample sizes compared to industry competitors

Media

We analyze both home and away feeds—unlike others who assume symmetry and double home feed data. Our approach delivers a more accurate measure of true brand exposure and value across game broadcasts
Syndicating analysis across 7 pro sports league broadcasts within the North American sports landscape (US Only Broadcast Data)
Vision technology far exceeds other solutions, delivering results faster thanks to an adaptive learning engine that removes dependency on slower human-based intervention
Full-frame rate video analysis providing a 2,900% increase in logo/image detail compared to other competitive services (30 frames per second)
Spot-rate based media valuation methodology based on actual ad spend to reflect fair market value of exposure and the inherent premium within sports-based programming
Proprietary weighting formula per individual exposure enables a more accurate representation of brand value and visibility (accounts for size, duration, brand clutter and clarity)
A quality of visibility index that allows informed decisions on logo positioning and design